your dog wants meat.

nothing added. nothing weird.

because dogs don’t dream of pellets.

shop raw dog food

it's raw dog food.

kibble was invented in 1956.
dogs were invented earlier.

we give you meat. you feed meat to your dog.

it's that simple.

shop meat for dogs

The whole complicated philosophy

three things. that's enough.

raw dog food.

because your dog deserves meat, not dust.

meat.

bone.

offal.

affordable.

because selling a kidney shouldn't be part of raw feeding.

British sourced.

British made.

delivered to your door.

nothing weird.

because we're feeding dogs, not conducting experiments.

no grains.

no fillers.

no powders or chemicals.

Try our Kibble Calculator

Scientifically Questionable.
Emotionally Accurate.

The Completely Unbiased Kibble Calculator.

Answer eight carefully neutral questions and we'll find your dog's perfect kibble.

Probably.

Question Your Life Choices

meat for dogs.

most dog food companies try to sound
clever.

we don’t.

we make meat. for dogs.

that’s it.

no jargon. no fake science. no crunchy
biscuits shaped like bones. just real meat, the way nature (and common sense)
intended.

New to raw?

it's less complicated than the dog food industry would like you to think.

Frozen meat. A fridge. A bowl. You're already suspiciously close to knowing how this works.

That's it. No ritual. No ceremonial chanting. Just keep it frozen until you need it.

Defrost in the fridge, keep it chilled and use it within the recommended window on pack.

Serve the right amount for your dog, wash the bowl afterwards, and try not to look too pleased with yourself.

How much?

roughly this much.

Most adult dogs start somewhere around 2–3% of their ideal bodyweight per day. Move the slider and we'll do the mildly difficult bit.

kg

rough daily starting point

400g 600g per day

based on roughly 2–3% of ideal adult bodyweight.

Use the full feeding guide

A starting estimate for healthy adult dogs. Puppies, very active dogs and dogs with specific health needs may need something different.

The serious bit.

we take food safety seriously.

the jokes stop here. briefly.

Raw food deserves proper handling, proper controls and proper standards. So behind the blunt packaging and biscuit jokes, we're extremely serious about how your dog's food is made.

01

DEFRA approved.

Made in a DEFRA-approved facility operating under the controls required for raw pet food production.

02

British sourced.

We use British-sourced meat and make our food here in Britain. Shorter supply chains. Fewer mysteries.

03

made for raw feeding.

Produced, frozen and handled specifically as raw dog food — because raw meat deserves proper controls from production to bowl.

Your bit.

raw meat rules apply.

01

Keep it frozen until you're ready to defrost it.

02

Defrost in the fridge - not on the kitchen side.

03

Once defrosted, keep refrigerated and use within 2 days.

04

Wash bowls, hands, surfaces and utensils properly after feeding.

Read the food safety guide

Basically: treat raw dog food like raw meat. Because that's exactly what it is.